TARGET
At Virtue, I worked on two brand launches for Target. Both were exciting opportunities to develop social assets to bring these brands to life. My role was mainly in the development of storyboards and planning placement of assets for shoot. These projects were great experience to lean on design before production to set placement and frame imagery.
Good & Gather is Target’s new grocery line, their largest owned brand launch to date comprised of over 2,000 products. We were tasked with introducing the brand with launch assets across TV, digital and social.
Smartly is Target's exclusive brand for a budget-conscious shopper. Everyday items from all-purpose cleaner and body lotion, to paper plates and razor blades.
Agency Credits: Virtue
Good & Gather
Smartly Brand Launch
Social Videos
