Johnsonville
Johnsonville set out to create a flavor taskforce to stop the use of non-premium breakfast meats. But how do we stop these flavor crimes? Enter, Sausage Authorities. Played by real Johnsonville employees, the Sausage Authorities are a cheeky way to remind you to pick the best breakfast meats.
Under the direction of the Droga5 creative team, I developed the campaign’s visual identity which includes: a campaign lockup, costume design, colors and typography styles and illustration style.
Sausage Authorities – campaign visuals
Agency Credit: Droga5
This work was proposed and does not currently have plans to go live.