Facebook

Facebook was tasked with highlighting the athletic underdogs through the various platforms the company manages. Skateboarding is one of the best underdog stories of all. From the streets to your living room, skateboarding dominated the conversation as it made one of its most public debuts as a new Olympic sport during this years Tokyo Games. The conversation around skateboarding has been absolutely buzzing in mainstream media, exponentially so since 2015. Many brands have taken on the challenge of telling stories by way of skateboarders, but not through an actual lens of skateboarding.

I worked as both a designer and consultant to help the Droga5 teams find the best way to tell these very nuanced stories…with skater approval. Since 2016 I have founded and run my own skateboarding media company, Quell Skateboarding. Using my knowledge and authentic lens I helped push and develop the concepts to properly speak on skateboarding and highlight the communities in the best and most accurate ways. From the design perspective, I worked on all the UI moments within all four films to help each platform shine.

Press: Ad Age, The Berrics, The Drum, Muse by Clio, AdWeek, It’s Nice That,