Adrian Koenigsberg

biofreeze

We were tasked with creating an image bank for Biofreeze to use to highlight their range of products and applications. We were inspired by the musculature of hard working athletes and how that interacts with the cooling sensation of Biofreeze. Biofreeze main product benefit is their intense menthol relief, so we chose to play up the cooling effect with tones in lighting in both film and photography. In the film, the pain is focused on grey lighting, and once Biofreeze is applied, a wave of blue washes over us. Despite the challenges of a remote only two-day shoot, we managed to pull off a large image and application video bank to stock the brands online store, social and other retail applications.

Agency Credits: Droga5